![]() ![]() Sure, you can still listen to Pandora radio for free with ads. He touted Pandora's current model, which offers different levels of service. He said the company "made the right decision for us at the time." Walker, the Pandora executive, said he doesn't see it that way. And what Spotify did was add controls and sharing playlists, and they just missed that." "When Pandora was just ramping, it was thought that radio was the future of how most people wanted to interact with music. "They missed a mark," said Gene Munster, a tech analyst and managing partner at Loup Ventures. ![]() And its paid subscription service, which is relatively new, only has about 5.5 million subscribers. Pandora, which operates only in the United States, lost more than 6 million listeners last year, according to company filings. Related: Inside the war between Spotify and Apple But has one big advantage over independent companies: It's just a small piece of Apple's ( AAPL) enormous business. It has about 38 million paid subscribers. The Swedish company still loses a lot of money - around $1.5 billion last year - but it also has growth to show ahead of its anticipated public listing next week.Īpple Music isn't as large. ![]() Spotify, which is available in many countries, says 159 million people use its service every month. Meanwhile, Spotify and Apple Music began offering monthly paid subscriptions that allowed users to pick specific songs and curate personalized playlists - with none of the annoying ads. Others, like Grooveshark, have disappeared entirely. Several radio competitors have stumbled, including iHeartRadio, whose parent company recently filed for bankruptcy. Its much-touted algorithm promises that you can pick a song, artist or genre, and Pandora will find music for you that aligns with your taste.īut the market has changed dramatically. Walker said owning a digital ad firm helps Pandora bolster its own technology, and the company is still solidly behind its own service.Ī huge chunk of its 75 million listeners still use the free, ad-supported platform that Pandora has marketed for years. That doesn't mean the company is killing off its signature brand. By owning AdsWizz, Pandora can expand its business interests and gain a source of revenue. Scott Walker, Pandora's senior vice president of ad strategy, said the purchase points toward a few goals.ĪdsWizz serves not just Pandora but some of its competitors, too. Roger received his Master of Business Administration with Highest Distinction from the Tuck School of Business at Dartmouth College and his Bachelor of Science in Physics from the University of Southern California.Related: iHeartRadio owner files for bankruptcy He began his career as a Member of the Technical Staff-Physics at the Hughes Aircraft Company, where he did R&D on infrared imaging and missile guidance systems. Prior to Chello, Roger was a technology investment banker with Morgan Stanley in New York, Silicon Valley and London. He also previously served as president and CEO of Chello Broadband N.V., a broadband Internet service provider with operations in ten European countries. While at Video Networks he won an Emmy for Scamp, an on-demand children’s channel, and a BAFTA (British Academy of Film and The Arts) for V:MX, a collection of on-demand music video channels. Prior to joining DISH, he served as Chairman and CEO of Video Networks International, Ltd., an IPTV technology company in the United Kingdom. He joined DISH in 2009 where he led the launch of DishWorld (now Sling International). Prior to joining the team at Pandora, Roger served as the founding CEO of Sling TV, where he led the creation and launch of the over-the-top streaming television service that delivers live sports, news and entertainment to broadband-connected devices. ![]()
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